Introduction

Welcome to Zimmer

Zimmer is your AI-powered media optimization platform. It plans your goals, drafts new campaigns, optimizes what's already running, and shows you exactly what's working — across Meta, Google Ads, YouTube, TikTok, and DV360.

Connect your ad accounts and Zimmer puts an AI optimizer on your campaigns. It checks performance on a regular schedule, surfaces what's winning and catches what's wasting spend before it drains your budget, and proposes or makes the changes — so your team shifts from daily tuning to strategy. Every change is under your control: Monitor (advice only), Approve First (you approve each change), or Auto (changes applied automatically).

What you can do

Zimmer covers the whole campaign lifecycle:

  • Plan — Plans. Set portfolio targets and track progress across your campaigns. → Plans On gaming and mobile-app workspaces this is called UA Insights — see Plans.
  • Create — Studio AI. Share your media plan — type it in chat or attach a file — and Studio AI drafts campaigns across your channels, ready for you to review and launch. → Studio AI
  • Optimize — Optimizer agents. Put an autonomous analyst on your live campaigns across every platform you run — to find what's working, cut what's wasting spend, and recommend or make the changes. → Optimizer agents
  • Analyze — Insights. See how each campaign is performing and what's working across every platform — down to the audience, placement, and creative. → Campaign Insights · Brand Insights
  • Control — Runs. Every run is logged here. When an agent is set to ask first, approve its changes before they go live — from the dashboard, email, or Slack. → Runs

Get started

Getting Started