Optimizer agents
An optimizer agent is an autonomous analyst that watches your live campaigns, finds what's working and what's wasting spend, and proposes or makes changes toward a target you set — across Meta, Google Ads, YouTube, TikTok, and DV360. You stay in control of every change.
You start from a kit — a ready-made optimizer that Zimmer builds and maintains, so the analysis and the run flow are done for you. You just pick one, point it at an account, choose the campaigns it watches, and set your target.
The kinds of optimizers
Kits come in three families:
- Paid Media — for advertisers: tune budgets, bids, targeting, and creative on your live campaigns. → Paid Media
- E-Commerce — keep product feeds and inventory healthy and surface what's working across your store and ads. → E-Commerce
- Monetization · Yield — for publishers: earn more from your own ad inventory through Google Ad Manager. → Monetization · Yield
How it works, end to end
- Create an optimizer agent — pick a kit, connect the account, then set your scope and target in the Configure tab and give it a name. The kit pre-builds the rest — the analysis and the run flow — so that's usually all you touch.
- It runs on a schedule once published — analyzing your data and generating proposals. → How your optimizer works
- Review and approve what it proposes — or let it run automatically. Your choice.
- See the results in Campaign Insights — with full, dimension-by-dimension detail for the campaigns your agents optimize.