Kits
A kit is a ready-made optimizer that Zimmer builds and maintains — the analysis and run flow come done for you. You pick one, point it at an account, choose the campaigns it watches, and set your target. Open Kits (opens in a new tab) in the dashboard, pick a kit, and select Use this kit.
Kits come in three families — open a family page to see its specific kits:
- Paid Media — for advertisers: tune budgets, bids, targeting, and creative on your live campaigns across Meta, Google Ads, YouTube, TikTok, and DV360.
- E-Commerce — keep product feeds and inventory healthy, and surface what's working across your store and ads.
- Monetization · Yield — for publishers: earn more from your own ad inventory through Google Ad Manager.