Kits
A kit is a ready-made optimizer that Zimmer builds and maintains — the analysis and run flow come done for you. You pick one, point it at an account, choose the campaigns it watches, and set your target. Open Kits (opens in a new tab) in the dashboard, pick a kit, and select Use this kit.
Every kit lives in one place — Action Agent Kits. They cover your live campaigns across Meta, Google Ads, YouTube, TikTok, DV360, and AppLovin: tuning budgets, bids, targeting, and creative, and keeping spend in line. Filter by platform to find the one you want.