Getting Started

Getting Started

Zimmer is your AI-powered media optimization platform: plan your goals, create new campaigns, optimize what's already running, and analyze results — across Meta, Google Ads, YouTube, TikTok, and DV360. This guide gets you oriented and into your first task.

1. Sign in

Go to hub.zimmer.app (opens in a new tab) and sign in with Google or email. You'll land on your dashboard, ready to start your first task.

2. Know the layout

Zimmer has three levels:

  • Workspace — your top-level account. Members and billing live here, and a workspace's data is fully isolated — nothing is shared with another workspace.
  • Project — a unit inside the workspace with its own connections, agents, and access. Create more than one when you want them kept separate.
  • Agent — what does the work on an account: an optimizer that finds what to change and proposes or makes it. You create agents from a kit and run as many as you need.

Who can do what: Owners and Admins manage the whole workspace; Editors and Viewers are granted access per project. → How Zimmer Works

3. What you can do

Zimmer covers the whole campaign lifecycle — start wherever fits your goal today:

  • Plan — Plans. Set portfolio targets and track progress across your campaigns. To start: open Plans → Create Plan → set your target and time window → attach the campaigns it covers. → Plans On gaming and mobile-app workspaces this is called UA Insights — see Plans.
  • Create — Studio AI. Share your media plan — in chat or as an attachment — and Studio AI drafts campaigns across your channels. To start: open Studio AI → paste or attach your media plan → review and approve the draft (it's created paused). → Studio AI
  • Optimize — Optimizer agents. Put an autonomous analyst on your live campaigns across Meta, Google Ads, YouTube, TikTok, DV360, and AppLovin — to find what's working and what's wasting spend, then recommend or make the changes. You choose how much control it has: Monitor, Approve First, or Auto. To start: open Kits, choose a kit, and Use this kit to set it up. → Action Agent Kits
  • Analyze — Insights. Track how spend is performing across platforms — down to audience, placement, and creative — and watch brand-level signals over time. Campaign Insights starts building automatically once you connect an account; Brand Insights needs training set up in Knowledge & Data first. To start: open Campaign Insights. → Campaign Insights · Brand Insights · Knowledge & Data
  • Control — Optimizations. Everything your agents do is logged here. When an agent is set to ask first, you review and approve its changes before they go live — from the dashboard, email, or Slack. To start: open Optimizations to see recent activity and pending approvals. → Optimizations

Next steps

IntroductionHow Zimmer Works