Action Agent Kits
An optimizer watches your live campaigns, finds what's working and what's wasting spend, and proposes or makes the changes — budgets, bids, targeting, and creative — across Meta, Google Ads, YouTube, TikTok, DV360, and AppLovin. You decide what actually changes.
You create one from a kit — a ready-made setup for a specific job. Open Kits (opens in a new tab) to see every kit in one list. Filter by platform, or search by name, then pick a kit and select Use this kit.
Why use it
- Always-on, on every campaign. Daily optimization across all your platforms — not just the accounts someone has time for that week.
- Catch waste early. Problems get caught (and fixed, if you allow it) before they cost you a week of budget — instead of turning up in next month's review.
- You stay in control. Run it as Monitor, Approve First, or Auto — nothing ships without your say-so.
The kinds of kits
There's a kit for each platform and job, in two types:
- Optimizers — watch a campaign against your target and propose or make changes to budget, bids, targeting, and creative. Many are tuned to a specific campaign type.
- Guards — keep budgets and account spend limits in line and warn you before delivery is affected, without changing how a campaign is optimized.
Optimizer kits
The optimizers for each platform:
Meta
| Kit | What it does |
|---|---|
| Meta Campaign Optimizer | Evaluate campaigns and ad sets against your KPI and pacing; propose budget changes, pause/resume, and value-rule multipliers. |
| Meta Commerce Optimizer | Optimize Advantage+ Shopping and Catalog Sales — product-level ROAS, exclusions, and ROAS-goal / value-rule adjustments. |
| Meta Budget Guard | Watch campaign and ad-set spend against pacing and CPA, and propose budget adjustments before spend drifts. |
| Meta Credit Limit Guard | Watch how much of your ad account's spend cap is used and warn you before delivery is paused for hitting the limit. |
Google Ads
| Kit | What it does |
|---|---|
| Google Ads Search Optimizer | Optimize Search campaigns and ad groups against CPA / ROAS targets — budget rebalancing and pause/resume. |
| Google Ads Performance Max Optimizer | Optimize PMax — budget adjustments and asset-group performance analysis. |
| Google Ads Demand Gen Optimizer | Optimize Demand Gen across YouTube, Discover, and Gmail. |
| Google Ads Shopping Optimizer | Optimize Standard Shopping — listing-group bids and product exclusions, against your CPA / ROAS target. |
| Google Ads App Campaign Optimizer | Optimize App campaigns — installs, in-app actions, and pre-registration — managing budget and targets. |
| Google Ads Optimizer | The general optimizer — works across campaign types (Search, Display, PMax, and more) against your KPI, with budget changes and pause/resume. |
YouTube
| Kit | What it does |
|---|---|
| YouTube Campaign Optimizer | Optimize native Video campaigns — CPV / CPM bids, budgets, exclusions, and schedule adjustments. |
| DV360 YouTube Optimizer | End-to-end YouTube via DV360 — proposals, email approval, and SDF-backed actions. (Also listed under DV360.) |
DV360
| Kit | What it does |
|---|---|
| DV360 Programmatic Optimizer | Optimize line items across objectives — budget changes, pause/resume, and targeting exclusions, informed by device, geo, and exchange performance. |
| DV360 YouTube Optimizer | End-to-end YouTube via DV360 — proposals, email approval, and SDF-backed actions. (Also listed under YouTube.) |
TikTok
| Kit | What it does |
|---|---|
| TikTok Ads Optimizer | Optimize campaigns and ad groups whatever their objective — budget shifts and pause/resume, respecting the learning phase. |
| TikTok Commerce Optimizer | Optimize catalog (commerce) campaigns at the ad-group level — budget shifts and pause/resume on CPA and conversion rate. |
AppLovin
| Kit | What it does |
|---|---|
| AppLovin App Optimizer | Optimize AppLovin app campaigns — country-level budget allocation and creative performance, driven by your target. |
Commerce
One kit covers the commerce side of your advertising — keeping what you advertise accurate and in stock, so you never promote a product you can't sell. It isn't tied to one ad platform, so you'll find it under All Platforms rather than under a platform filter.
| Kit | What it does |
|---|---|
| Catalog Feed Syncer (Beta) | Keeps your product data consistent everywhere it's advertised. It pulls your Shopify catalog — titles, descriptions, images, prices, availability, and variants — and syncs it to your Meta Catalog and Google Merchant Center, so the same accurate product data shows on every channel and out-of-stock products stop being promoted. Updates are diff-based and variant-level. |
Browse the full set any time in the in-app Kits (opens in a new tab) library.
Choosing how it acts
When you set up a kit, choose how the agent acts — Monitor (advice only), Approve First (you approve each change), or Auto (applies changes automatically). You can change this later. → Runs
Get going
- Connect the ad platform. → Connections
- Create an optimizer from a kit. → Create an optimizer agent
- Review what it proposes and approve changes. → Runs
- See results in Campaign Insights and Brand Insights.