Studio AI
Studio AI turns your media plan into complete campaigns you can review and launch — and a single chat can draft an omnichannel campaign spanning Meta, Google Ads, TikTok, DV360, and more. Share your plan by typing it in chat or attaching a file, and Studio AI proposes the full setup — structure, targeting, budget, and schedule — for you to check before anything goes live. → Open Studio AI (opens in a new tab) from the left nav.
Why use Studio AI
- Go from plan to launch faster. Turn a plan into a structured campaign in minutes instead of building it by hand.
- Skip the manual setup. No assembling the full campaign structure — ad sets or ad groups, targeting, and budgets — by hand.
- Stay in control. Nothing is created until you approve, and new campaigns start paused — so you can review before any budget is spent.
How it works
- Share your media plan. Type it into the chat or upload a file, covering what you're advertising, your objective, your audience, budget, and dates. Studio AI asks for anything it still needs.
- Review and adjust the draft. It lays out the campaign structure, targeting, budget, and flight dates. Adjust the basics and add your creatives right in the draft.
- Approve. Studio AI creates the campaign on the platform — paused, so it can't spend yet.
- Launch when ready. Activate the campaign to take it live.
What else you can do
- Hand off to an optimizer — Studio AI can set up an optimizer on the new campaign, so it's looked after from day one.
- Adjust a live campaign — ask it to change budget, dates, or pause/resume on a campaign you've already launched.
Good to know
- You'll need the platform connected first. → Connections
- You can point Studio AI at your knowledge bases and data tables for brand context — pick the ones it should use and drafts will reflect your products, policies, and brand knowledge. It only uses what you select.
- New campaigns are always created paused — they stay that way until you activate them.
- After you activate, the ad platform reviews your ads before they start showing — so delivery may not begin right away.
Related
- Connections — connect the platform first
- Paid Media optimization — put an optimizer on your new campaign
- Goals — track the campaign against a target