Knowledge Bases
A knowledge base holds the material your AI should answer from — web pages, PDFs, documents, policies, and FAQs. It's best for grounded answers: when someone asks a question, the agent draws on it rather than replying from general knowledge.
Knowledge bases power conversational agents — their grounded answers — and can also give Studio AI brand context when it builds a media plan. Optimizer agents don't use them; they work from your campaign data and Brand Intelligence.
Create a knowledge base
Open Knowledge & Data in the left nav and select New Knowledge Base, then give it a name. Until you add a source, the page shows an empty state prompting you to start with a website, document, or FAQ.
Add sources
Inside a knowledge base, add one or more sources:
| Source | What it's for |
|---|---|
| Web pages | Point at a URL to pull in page content — good for help centers, product, or policy pages. |
| PDFs | Upload one or more PDFs; the text is read in and made searchable. |
| Manual text | Paste or type content directly — good for policies, FAQs, or anything not in a file. |
| Q&A pairs | Add question-and-answer pairs — the most reliable format when exact wording matters. |
You can also bring in files from Google Drive once it's connected in Connections.
For a web page, you choose how much to pull in: this page only, this page plus the pages it links to, or a full-site crawl.
How the AI uses it
When someone asks a question, the agent searches your sources for the passages most relevant to it and answers from those — so replies stay grounded in your content instead of the model's general knowledge. That's why focused, well-written sources (and clear Q&A pairs) produce better answers than one large, mixed dump of text.
Keep it current
After adding or changing sources, refresh the knowledge base so the new content is searchable. Each source shows whether it's ready, still processing, or needs attention (for example, a URL that couldn't be reached). The Readiness Overview on the Knowledge & Data page summarizes coverage at a glance.
Link it to an agent
Open an agent's Brain tab and, in the Knowledge section, select the knowledge bases it should use. An agent can use more than one.
Tips
- Keep each knowledge base focused on one topic — easier to maintain and more accurate.
- Use Q&A pairs where the exact question wording matters.
- Refresh after any significant content change.